What Actually Affects Search Result Rankings?
September 26th, 2008 • seo
Google Search Results For RunSEORun
Good morning my dear blog,
I start my day with a cup of tea - yeah, not coffee - and a query. Tea was good and search results was confusing. Trully they were not confusing but I need a way to attract my reader, sorry. Anyway I got 8 search results as can be seen in the screen shot that I’ve provided. After I checked Reader and marked a couple of posts as read - without reading them of course - , I started to think about rankings of my posts. You know me, I can’t start to think unless I check my Reader account. I asked my self “How Google decide that ‘Hi There!‘ is important than my previous check point post?”. And continued enjoying my cup of tea.
Ok, ok I’ll go into the subject directly. Here are some thoughts on search engine rankings of my posts and how Google decide that one of my posts is better than others. These are just thoughts, not facts.
- First of all my latest post “Check Point #1: Get 100 Daily Unique Visitors In Ten Days” is in the second place. It’s normal for this post to get high rankings since it’s fresh. Newly published content will get high rankings for a limited time. The actual ranking will change after that ‘freshness’ gone. I think that it’s ranked #2 just because it’s fresh, not any other reason.
- “On Sugar Blogging Platform” ranked better than “Use Semantic Coding (Semantic Markup)” even it’s an older post. Both have no trackbacks, I’ve submitted both to StumbleUpon. “On Sugar Blogging Platform” has some links and an image while “Use Semantic Coding (Semantic Markup)” has nothing. Both of them has no links pointing to them. So should I conclude that links and images will discriminate two identical posts?
- “Russell Crowe Is A SEO Freak!” is identical to “On Sugar Blogging Platform” except I haven’t sumbitted it to StumbleUpon. So only one external link can make this difference?This post has lower ranks than “Use Semantic Coding (Semantic Markup)“. So can I conclude that external links has greater importance than the internal linking and article content (images etc.)?
- “First Steps” ranked better than “Search Engine Submission“. First one has two trackbacks, second has none. Second one has images. And both has external links. So I guess having internal links point to some article is important too.
- Why “Hi There!” is in first place? May be it’s because it has both trackbacks and a page linking to it.
After all, I’m really confused now. It seems that;
- Creating fresh content will bring you high rankings immediately.
- However, this will not last too much. After a while you will lost your importance that you gain due to freshness.
- Actual importance comes from external links (External sites link to your page)
- Internal linking (trackbacks etc.) and giving some links (to external sites) are also important.
- Content of your post is important.
So the conclution is “If you create fresh and high quality content (that contains images, links to external sites and links to your other posts) and some (external) sites links to your content than you’ll get traffic“.
Ok, I got it.
